Insights That Unlock Opportunity
Advanced SEO Techniques
Advanced SEO Techniques: What They Are & How They Boost Your RankingsAt Digital Amplification, we leverage advanced Search Engine...
Measuring & Analyzing SEO Results
SEO Metrics: Analyzing Results & Optimizing for Better Performance Search engine optimization (SEO) is a critical aspect of any...
A Guide to Connected TV
Exploring the Power and Potential of Connected TVThe way we watch television has been revolutionized in recent years thanks to the advent...
Amplifying the Impact of SEO
SEO Potential: Digital Amplification that Takes it to the Next LevelSearch engine optimization (SEO) is a crucial aspect of digital...
Algorithms vs. AI
Algorithms vs. AI in the World of Marketing: Unveiling the DistinctionIn the ever-evolving landscape of technology, two terms have...
Search Engine Optimization Basics
An Introduction to Search Engine Optimization What is Search Engine Optimization (SEO)? Search Engine Optimization (SEO) is the process...
What Is Reddit & How It Can Be Used in Digital Marketing
Exploring the Potential of Reddit in the Digital Marketing SpaceIn the vast realm of social media and online communities, few platforms...
GA4 Updates & Transitioning from Universal Analytics
How the Latest Google Analytics Update Provides a More Complete View of User BehaviorGoogle Analytics 4 (GA4) is a game-changing update...
The Importance of SEO and Digital Amplification
Maximizing Your Online Presence: The Power Of SEO At the Digital Amplification agency, we have visibility to the ever-evolving landscape....
Signs Your Marketing Is Underperforming & How To Fix It
At Digital Amplification, we believe that, as marketing leaders, it's important to constantly assess the effectiveness of your marketing...
What Is Digital Amplification Marketing
Digital amplification is a technique that marketers use that leverages both data and insights
The Value of Testing Ad Creative, Part 1
Testing ad creative is the process of learning what message rises above and motivates your target audience in a sea of ad noise. ...
Preparing to Set-up GA4 (Google Analytics 4)? See What’s New
In a phrase, this isn’t your father’s GA! Same name, significant changes. From how sessions are calculated, data retention, attribution...
Can Your Agency Drive Growth During an Economic Storm?
We are all seeing the headlines about the job market, wages, prices, inflation, supply chains and the impact of war. Plus, if you...
Performance Marketing; A Brand Guide to Demand Platforms
When consumers enter the last phase of action and consider making a purchase, advertisers focus messaging upon sealing the deal. This is...
Activate your customers to create advocates
Once a consumer has embraced your brand (purchases a product or service), it’s important to nurture that relationship and activate their...
Connect With Consumers When They Are Seeking Solutions
Consumers in this phase of the buying journey are aware of the many and most popular brands in their consideration set. They are seeking...
Awareness Marketing; When You Know Better, You Do Better
Awareness advertising is focused on Branding, Informing and Persuading. Its goal is to connect with consumers and get them to become...