Insights That Unlock Opportunity

The Melodic Magic of Advertisements When it comes to communications, one little ditty lingers in our minds long after the message ends:...

The Dynamic Duality of Branding Branding is a word that permeates our daily lives in more ways than we often realize. Every day we’re...

2024 Media Trends: What to Expect in the Year Ahead In this blog, we will delve into the top ten media trends that will shape the...

PPC Campaign Management: Drive Targeted Traffic and Boost Conversions PPC advertising has become a critical component of any digital...

Strategies for Success: Business Development and Planning for 2024  Without a crystal ball, how do brands plan for an uncertain 2024?...

PPC Campaign Management: Drive Targeted Traffic and Boost Conversions PPC advertising has become a critical component of any digital...

Critical Importance of Content Strategy In the digital world, content reigns supreme. Whether you're a small business owner, a marketing...

The Essential Guide to Display AdvertisingDisplay advertising is the art of delivering visually appealing and compelling advertisements to...

Advanced PPC Techniques: Maximizing ROI and Boosting Conversions  Optimization Techniques In this article, we'll explore some of the most...

The Art of Radio and Audio Streaming In the landscape of digital marketing, radio and audio streaming have emerged as powerful tools for...

Maximizing Impact by Leveraging Creative Across Multiple Channels  In the ever-evolving landscape of digital marketing, creativity has...

The Transformation of Holiday Media Spend As the holiday season approaches, businesses are gearing up for the most wonderful - and...

Business Development is Both an Art and a Science Business development is a complex process that involves a variety of factors, including...

Unlocking the Power of Search Engine Marketing  As the number of customers actively seeking information and products online continues to...

Unlock the Power of Marketing Optimization With Smart Geographies™  In the world of modern business, where every dollar spent matters, the...

An Introduction to Search Engine Marketing (SEM)  Establishing a robust online presence for brands is not just a choice; it's a necessity....

Unlocking Display Advertising In the vast digital landscape where competition for attention is fierce, businesses are constantly seeking...

Retail Media Networks: Maximizing Marketing Potential  In the ever-evolving landscape of retail, businesses constantly seek innovative...

What is Search Engine Optimization? SEO stands for Search Engine Optimization. It's all about making your website or web page more visible...

OTT Fundamentals OTT Marketing: Fundamentals for Success    In the ever-evolving landscape of digital marketing, staying ahead of the...

The Intersection of Radio, Audio Streaming, and Digital Amplification Audio streaming has emerged as a powerful force, captivating...

Mastering the Art of Crafting Effective PPC Ads Well crafted PPC campaigns can be a game changer for your business. By leveraging the...

Mastering the Basics: A Guide to Social Media Marketing  The rise of social media has transformed the way businesses market themselves,...

Driving Marketing Success Through Cohesive Strategies  Integrated marketing is more than just a buzzword; it's a strategic mindset that...

Unleash the Potential of OTT Marketing  The ways in which people consume content have fundamentally shifted due to the accessibility of...

An Introduction to Content Marketing  In the fast paced digital era, where information is constantly flowing and attention flickers,...

Narrowing the Agency Search There are various ways to formalize a search for an agency partner and a few tools to support those including...

The Power of Print Media in a Digital World In an age dominated by digital screens and instant connectivity, the relevance of print media...

Crafting a Captivating Brand Story Through Color We've been awash in Barbie pink lately – a testimony to how the brand has used their...

The Importance of Keyword Research in PPC Strategy  Keyword research is the process of identifying and analyzing the words and phrases...

A Guide to Pay Per Click Advertising Pay per click is a highly effective way to drive targeted traffic to your website and achieve your...

Revolutionizing Brand Growth in the Digital Age  In today's digitally-driven marketplace, standing out from the competition and...

Maximizing Reach and Engagement with Social Media Marketing & Digital Amplification  In the modern digital landscape, social media...

Spotting the Ideal Agency  The process of finding an agency partner can be complex. There are so very many factors to consider, but, what...

Marketers can be optimistic but they are feeling bullish about the rest of 2023  Every year this decade has been its own adventure. 2023...

Maximizing Your Online Presence in Today's Digital Landscape  In today's digital landscape, businesses are constantly competing for the...

Essential Factors to Consider When Evaluating a Marketing Agency  Looking for the right marketing agency to meet your business needs?...

Targeted Advertising Strategies Powered by Smart Geographies™Maximize Marketing Performance In today's performance and budget conscious...

Writing an Effective Request for Proposal and Finding the Perfect Agency Is it time to find that outside agency resource to augment your...

The Benefits of Hiring a Marketing Consultant Hiring a marketing consultant can bring a lot of value to your business. Some benefits...

Advanced SEO Techniques: What They Are & How They Boost Your Rankings At Digital Amplification, we leverage advanced Search Engine...

SEO Metrics: Analyzing Results & Optimizing for Better Performance Search engine optimization (SEO) is a critical aspect of any...

Exploring the Power and Potential of Connected TV The way we watch television has been revolutionized in recent years thanks to the advent...

SEO Potential: Digital Amplification that Takes it to the Next Level Search engine optimization (SEO) is a crucial aspect of digital...

Algorithms vs. AI in the World of Marketing: Unveiling the DistinctionIn the ever-evolving landscape of technology, two terms have...

Search Engine Optimization Basics An Introduction to Search Engine Optimization Search Engine Optimization (SEO) is the process of...

Exploring the Potential of Reddit in the Digital Marketing Space In the vast realm of social media and online communities, few platforms...

GA4 Updates & Transitioning from Universal Analytics How the Latest Google Analytics Update Provides a More Complete View of User...

The Importance of SEO and Digital AmplificationMaximizing Your Online Presence: The Power Of SEO At the Digital Amplification agency, we...

At Digital Amplification, we believe that, as marketing leaders, it's important to constantly assess the effectiveness of your marketing...

Digital amplification is a technique that marketers use that leverages both data and insights

Testing ad creative is the process of learning what message rises above and motivates your target audience in a sea of ad noise.  When...

In a phrase, this isn’t your father’s GA! Same name, significant changes. From how sessions are calculated, data retention, attribution...

We are all seeing the headlines about the job market, wages, prices, inflation, supply chains and the impact of war.   Plus, if you...

When consumers enter the last phase of action and consider making a purchase, advertisers focus messaging upon sealing the deal. This is...

Once a consumer has embraced your brand (purchases a product or service), it’s important to nurture that relationship and activate their...

Consumers in this phase of the buying journey are aware of the many and most popular brands in their consideration set. They are seeking...

Awareness advertising is focused on Branding, Informing and Persuading. Its goal is to connect with consumers and get them to become...