Insights That Unlock Opportunity
What Is Digital Amplification Marketing
Digital amplification is a technique that marketers use that leverages both data and insights
The Value of Testing Ad Creative, Part 1
Testing ad creative is the process of learning what message rises above and motivates your target audience in a sea of ad noise. ...
Preparing to Set-up GA4 (Google Analytics 4)? See What’s New
In a phrase, this isn’t your father’s GA! Same name, significant changes. From how sessions are calculated, data retention, attribution...
Can Your Agency Drive Growth During an Economic Storm?
We are all seeing the headlines about the job market, wages, prices, inflation, supply chains and the impact of war. Plus, if you...
Performance Marketing; A Brand Guide to Demand Platforms
When consumers enter the last phase of action and consider making a purchase, advertisers focus messaging upon sealing the deal. This is...
Activate your customers to create advocates
Once a consumer has embraced your brand (purchases a product or service), it’s important to nurture that relationship and activate their...
Connect With Consumers When They Are Seeking Solutions
Consumers in this phase of the buying journey are aware of the many and most popular brands in their consideration set. They are seeking...
Awareness Marketing; When You Know Better, You Do Better
Awareness advertising is focused on Branding, Informing and Persuading. Its goal is to connect with consumers and get them to become...