Integrated Media Planning
Understand E-Commerce and customer journeys
It is critical to understand how to unlock the customer journey across key touch-points to create engagement that facilitates a sale. Digital Amplification works with clients to understand buying signals and convert those to sales whether online or offline.
Create differentiating multi-channel or cross-channel investment plans
Owned content and content calendar development
Integrate media buys and program execution across channels and customer touchpoints
Our elite teams review all strategic elements (target, geography, seasonality, promotion timing, budget, and creative) to optimize the plan in a way designed to test, learn and scale.
Optimization of digital deployment
Deliver KPI’s efficiently and Evaluate COA/ROI
Evaluate partnerships (agency, publishing, etc.) and current programs
Often an engagement with Digital Amplification results from a current partner challenge. We dive into those challenges, help identify where levers are broken or platforms need adjusting to set clients back on the path of success and productive customer acquisition.
Review competitive spend analysis and implications
Digital Amplification provides competitive analysis to inform and illuminate white space opportunities for clients. Insights on competitor activities can open up strategic plans by channel or by tactical deployment (time of day, day of week).
Growth & Expansion Opportunities
Define marketing opportunities and media investment strategy
We help companies define how marketing can achieve business goals. Understanding growth opportunities helps set investment strategy for achieving success.