Integrated Media Planning
Understand E-Commerce and customer journeys
It is critical to understand how to unlock the customer journey across key touch-points to create engagement that facilitates a sale. Digital Amplification works with clients to understand buying signals and convert those to sales whether online or offline.
Create differentiating multi-channel or cross-channel investment plans
Owned content and content calendar development
Integrate media buys and program execution across channels and customer touchpoints
Our elite teams review all strategic elements (target, geography, seasonality, promotion timing, budget, and creative) to optimize the plan in a way designed to test, learn and scale.