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Intelligence Driven Strategy

The Digital Amplification agency’s team of seasoned brand marketing leaders will partner with you to break through barriers and make connections.

What is Marketing Strategy?

The Digital Amplification consumer strategy is an action-oriented plan that integrates business objectives with customer insights, empowering us to build compelling creative that really delivers.

As a well-known brand strategy agency, our method has been proven. Digital Amplification studies your business and target audiences to glean actionable insights that we can channel into an informed framework that aligns with core consumer personas and their respective journeys.

What is Marketing Strategy

The Digital Amplification consumer strategy is an action-oriented plan that integrates business objectives with customer insights, empowering us to build compelling creative that really delivers.

As a well-known brand strategy agency, our method has been proven. Digital Amplification studies your business and target audiences to glean actionable insights that we can channel into an informed framework that aligns with core consumer personas and their respective journeys.

A woman wearing a yellow shirt handing her credit card to a store employee to purchase an item from a store.

Customer Strategy

The Digital Amplification agency’s approach to brand strategy development leverages core human insights around consumer needs and problem-solving — focusing on key consumer beliefs and behaviors modification opportunities to drive the desired action. This intelligence driven strategic framework is designed with the agility to connect with target consumers along their journey at key points of influence.

Brand Strategy

Insight driven branding strategies provide a holistic framework for how your business can build relevancy, establish connections, and enhance favorability with customers as well as opportunity targets. Digital Amplification’s proven approach to developing brand strategies align the core elements of your brand values, benefits, and attributes with the needs of your target customer. This culminates in a persuasive brand essence that can be influential and impactful to the behavior of your target customer.

An image displaying different elements that play a role in brand strategy. It reads from left to right: brand, value, marketing, strategy, trust, design.
A group of people gathered together for a focus group. The moderator who is wearing a white shirt is conducting market research.

Persona Development

Personas provide insights into the key segments of your current and desired target audience. Digital Amplification builds persona profiles based on deep data analysis and market research to understand the behaviors, beliefs, and attitudes that define and differentiate each segment. Our goal is to provide the core insight needed to connect with each persona audience on their journey in win ways that can deliver the desired customer behavior.

Journey Mapping

At Digital Amplification, we believe that customer journeys should be more than a representation of the buying process. Our branding agency team utilizes a data and insights driven approach to identify key moments on the journey where customers are most open to influence and when messaging can have the most impact.

A hand placed on a laptop while the laptop displays insights through a customer journey timeline
A team of people analyzing pieces of paper spread out on a table with data and graphs on them to come up with valuable business insights.

Digital and Customer Insights

Digital Amplification’s insights serve as both the foundation for impactful strategic planning and the fuel for ongoing optimization. Our brand development agency’s insight experts dig into how consumers behave on your site and across the digital spectrum to dive deep into consumer beliefs through surveys, focus groups and interviews. The insights gleaned from these efforts serve as the building blocks for a robust strategy. They are essential to the continual optimization of in-market programs and the continual finetuning of the strategic approach.

We can help!

At Digital Amplification, we focus the brand strategy on differentiating benefits that we believe could influence consumer behavior and deliver transformative results. Our strategy and insights solutions are designed around our innovative data-driven approach to enable our clients to break through.

Contact us today to find out more about how Digital Amplification’s strategy and insights services can deliver results for you.

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We help clients unlock the power of their marketing investment.

Digital Amplification’s proven data driven approach blends technology and insight to connect with target audiences and motivate desired outcomes.

Numeral 1 - First step in the Digital Amplification process

Digital Amplification performs an assessment of marketing objectives, marketing mix, market dynamics and available data to determine the best approach to connect your brand and its products with their target audience.

Numeral 2 - Second step in the Digital Amplification process

Digital Amplification builds (or rebuilds) programs around our proven data driven approach.

Numeral 3 - Third step in the Digital Amplification process

Digital Amplification leverages performance and business insights to continually optimize performance.

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