Who We Are

Jim spent most of his career on the brand side, so it’s easy for him to put himself in the client’s shoes and understand their needs and the pressures they are under to succeed and exceed expectations. Now, that he has moved beyond a decade in consulting to running a full-service agency, this unified perspective drives his decisions and recommendations every day.

Jim has been on the launch teams of multiple top-500 e-commerce businesses and led multiple omni-channel marketing programs. For example, Jim led Performance Marketing for American Eagle Outfitters, where he helped drive the omni-channel initiative, launched single-view of the customer, delivered 2X growth digital marketing revenue, and re-launched an award-winning mobile program.

Additionally, Jim spent 15 years at the Limited Brands family of companies where he successfully implemented this approach at Victoria’s Secret, Bath & Body Works and Express, among others.

Fun fact: He was there for the launch of multiple top 100 e-commerce businesses.

No one understands media channels, how to plan them, how to buy, how to measure performance, and the role of purposeful creative better than Beth. She simply defines the role of media strategist. 

She is actually even more well-rounded than that, with over 25 years of agency experience running media strategy teams, creating service models for media planning and buying, as well as holistic communication and messaging strategy for brands across the retail, healthcare, and pharmaceutical industries.  

Her agency gigs included Foote, Cone & Belding; BBDO, Saatchi & Saatchi, Young & Rubicam, and inVentiv Health. She’s driven results for brands including JP Morgan Chase, M&Ms, Snickers, Campbell Soup, Johnson & Johnson, Epipen, and Merck.  

Fun fact: She launched the blue M&M!