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Smart Geographies

Identify exactly where to invest with Digital Amplification’s Smart Geographies tool.

A Data Driven Approach

Smart Geographies is a data-driven approach to inform hyper-targeted media investment.

Our proprietary system identifies the potential demand for brands and products at a geographic level.

We leverage your data and pair it with our proprietary insights and data analysis to provide recommendations for effective geographic targeting, or geo targeting, that will yield the strongest returns and ROI.

A Data Driven Approach

Smart Geographies is a data-driven approach to inform hyper-targeted media investment.

Professional woman standing in an office hallway against a glass wall with two coworkers standing in the distance.  She’s wearing a suit and holding an iPad.

Increase the value of your investment by focusing on the highest opportunity target audience.

Results from the Smart Geographies assessment integrate directly into the media planning process to unify the media investment and improve effectiveness.

How We Zero in on Market Opportunity.

Our proven methodology scores the market potential of 33,000 zip codes by modeling tens of millions of data points using (internal/external data), contextually relevant data, behavioral, interest and intent data, fan follower and engagement data, as well as thousands of demographic variables.

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A top-down view of a team working at a desk in front of their computers with papers, pens and a smartphone in front of them.  They are working through data and information to identify a solution to a problem.

Identifying Opportunities and Efficiencies.

Identify quick-win opportunities to redeploy marketing investments from low potential markets to high potential markets.

The Development and Implementation Process.

Relevant data about your target customer is integrated to set the foundation of the model, including sales, media consumption, digital engagement, research, market, and competition and more. Proprietary behavioral and intent data are overlaid to gain more opportunity insights. The findings from the integrated assessment are utilized to determine potential opportunities in the market, identify demand triggers and signals and recommend an investment approach.

A team of professionals working in an office, standing in front of a glass board covered with notes and post-it notes. They are collaborating on the development and program implementation process.
A photo of pages of content pinned to a wall and a person’s hand is using string to connect key and relevant points together across the pages pinned to the wall.

Applying Insights to Prioritize Investment.

Smart Geographies findings can be further utilized to tier investment towards the highest areas of opportunity. The specific tier thresholds for where to invest, taper and pause investment can be tested over time to further optimize the marketing investment.

What our clients have to say

“Digital Amplification’s approach to blending technology with intellectual strategy is the future of marketing”

Robert Cuddihy, CEO True Citrus

“The Digital Amplification team helped a major CPG/retail client maximize return by identifying the targeted market areas to invest in which had the greatest potential demand.”

Carrie Barclay, President of Asset Strategies Group

“Digital Amplification’s deep analytic insights led us to make optimizations that improved efficiency and effectiveness.”

Tom Woodside, VP of Marketing Enviroscent

We can help!

Reaching each target audience has unique challenges and opportunities. Our Smart Geographies solutions are custom tailored using your data to connect you with your desired customer audience.

Contact us today to find out more about how Digital Amplification’s Smart Geographies service can improve the return on your marketing investment.

See If You Qualify For A Free Assessment

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We help clients connect with their desired target audience.

Our proprietary approach unlocks the power of your data to identify the highest potential market opportunities.

Numeral 1 - First step in the Digital Amplification process

Assessment of business objectives, marketing mix, market dynamics and available data to determine the best approach to reaching the desired audience and support the achievement of business goals.

Numeral 2 - Second step in the Digital Amplification process

Your data is overlaid with proprietary behavioral and intent data to gain more opportunity insights.

Numeral 3 - Third step in the Digital Amplification process

The market opportunity is sized and scored and the results are loaded directly into the ad platforms to further optimize the media investment.

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