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Understanding E-commerce & The Customer Journey
Unlocking the E-Commerce Customer Journey The digital world is a noisy place. As a marketing professional, you're battling for attention in a sea of brands and messages. To cut through the clutter and drive sales, you need a deep understanding of your customer's...
2025 Guide to Essential KPIs
Essential KPIs for 2025 Success hinges on more than just creative campaigns and insightful strategies. It demands a data-driven approach that allows for precise measurement and optimization. Enter KPIs, the cornerstone of any successful marketing endeavor. KPIs, or...
Is Your Marketing Underperforming?
Signs Your Marketing Is Underperforming In the fast-paced world of digital marketing, results matter. Marketing professionals are constantly under pressure to drive traffic, generate leads, and deliver measurable ROI for their campaigns. But what happens when your...
2025 Economic Trends for Credit Unions White Paper
Navigating the Shifting Tides Key Economic Trends for Credit Unions in 2025Discover actionable insights and strategies to thrive in an evolving economic landscape with declining interest rates and digital transformation challenges. In-depth analysis of the economic...
2025 Winter Fancy Food Show
2025 Winter Fancy Food Show: Innovations, Delights and a Dash of Economic Reality The 49th Winter Fancy Food Show just wrapped up in Las Vegas, offering a fascinating glimpse into the future of specialty foods. As over 90,000 products vied for attention at the Las...
Defining Marketing Opportunities and Media Investment Strategy
Marketing Opportunities: Where Growth Meets Potential Marketing opportunities aren't merely "things to try." They represent actionable avenues with the potential to significantly impact key business metrics. To effectively define these opportunities, we must move...
Choosing the Right Metrics for Your Marketing Goals
Why Analytics is Crucial for Marketing Success When it comes to digital marketing, success is tied to data that aligns directly with your goals. Whether you're launching a new campaign, refining an existing one, or scaling up your efforts, selecting the right metrics...
Corporate One Federal Credit Union LinkedIn Campaign
Case StudyCorporate One Federal Credit Union LinkedIn Campaign Key influencers were inspired to explore the payments solution, resulting in a twofold increase in website traffic and click-through rates (CTR) while significantly boosting the adoption of immediate...
Measuring and Analyzing PPC Results
Analyzing PPC Campaign Results for Growth In the world of digital marketing, PPC campaigns are a cornerstone of driving targeted traffic and capturing leads. However, launching a PPC campaign is only the beginning. The real magic happens when you measure, analyze, and...
Digital Amplification’s Campaign for Corporate One Federal Credit Union Wins Netty Award
In the NewsBest LinkedIn Campaign Digital Amplification and Corporate One Federal Credit Union“We were thrilled with the results of our partnership with Digital Amplification for the immediate payments campaign,” said Chris Schobert, VP Creative Operations & Product...
Focus on Scaling Profitable Growth
Scaling for Profitable Growth The pursuit of growth is a constant endeavor. However, not all growth is created equal. For brands aiming to thrive, the focus should be on scaling profitable growth. This involves not just increasing revenue but ensuring that the growth...
How Storytelling Elevates Brand Authority
Building Brand Recognition In the age of information overload, marketing teams are in a constant battle to cut through the noise and establish brands as thought leaders. There are many powerful tools to help them such as statistical data, white papers, and...
From “Consider Me” to “Buy Now”
Navigating Brand Storytelling The call to action. That persuasive nudge that pushes potential customers from brand awareness to brand purchase. But what happens before that enticing "Buy Now" button flashes its siren song? In digital marketing, there's a crucial...
How AI Can Fuel Brand Narratives
AI Fueled Brand Narratives In the age of information overload, cutting through the noise requires more than just a catchy jingle. The power of a compelling brand narrative cannot be understated. It's the emotional bridge that connects us to brands, transforming them...
Why Content Architecture Matters
The Orchestrator of Successful Content Imagine crafting the perfect piece of content, meticulously researched and beautifully written. You hit publish, brimming with confidence. But then, crickets. No engagement, no conversions. Why? The answer might lie in a crucial,...
Awareness Marketing: Trends and Predictions
Trends and Predictions for the Future of Awareness Marketing Awareness marketing has become a cornerstone for brands looking to establish an advantage in a competitive marketplace. As businesses strive to capture the attention of increasingly discerning consumers,...
The Role of Storytelling in Digital Branding
Storytelling's Role in Digital Branding How do you make your brand stand out in the overcrowded online marketplace? The answer lies in storytelling. Storytelling is a powerful tool that can transform a customer from a passive visitor to a loyal brand advocate. But how...
Are Advertisers Leaving X, or Just Shifting Strategies?
The Exodus From X The social media landscape is constantly shifting, and recently, a significant trend has emerged: advertisers pulling back from the platform formerly known as Twitter, now X. While the change from Twitter to X might seem like a minor detail, the...
Why Relevance Ignites Customer Enagagement
Understanding the "Why" In the relentless pursuit of customer engagement, marketers have long championed personalization as the ultimate weapon. Tailoring messages to individual consumers – leveraging purchase history, demographics, and the ever-present "[First Name]"...
How Advertising Agency Names Came to Be
What's in a Name in the Advertising Game? If you had to name one person who is synonymous with the modern advertising profession, the person that comes to most professionals’ minds is David Ogilvy. He was the original ‘suit’, the guy most responsible for establishing...
Efficient and Targeted Social Media Strategies
Cutting Through the Noise Social media presents a powerful marketing channel, but its busy landscape demands a strategic approach. For marketing professionals, maximizing impact hinges on efficient resource allocation and laser-focused targeting. This blog post equips...
A Deep Dive into Awareness Media
Building Brand Recognition In the dynamic sphere of digital marketing, achieving a sustainable return on investment (ROI) is paramount. While meticulous conversion tracking and click-through rate analysis are essential, a crucial stage in the customer’s purchase...
Beyond Creation: Curation for Powerful Engagement
Creating Meaningful Content As digital marketing continues to evolve, capturing and retaining audience attention is a constant challenge. While original content creation plays a vital role in establishing brand identity and expertise, it's equally important to...
How Content Lives Across Multiple Channels
Adapting and Thriving in a Multi-Channel World Consumers today navigate a complex landscape of touchpoints. They flit between the digital ecosystem, and physical stores, seeking information and engaging with brands in diverse ways. To truly connect with this audience,...
Why Keyword Research is the Foundation of Your SEO Strategy
Decoding Search Intent Stuck in SEO purgatory? Keyword research holds the key. Within digital marketing, one fundamental truth remains constant: content is king. But creating exceptional content is only half the battle. You need to ensure your content reaches the...
Strategies for Creating Winning PPC Campaigns
Drive More Leads with Winning PPC Strategies Crafting effective PPC campaigns can transform your business, propelling click-through rates and driving conversions. In this blog post, we'll explore the essentials of creating impactful PPC ads, providing you with the...
Building Content That Captivates in Retail Media Networks
Standing Out From the Scroll Retail media networks (RMNs) are like the bustling marketplace of the digital world, packed with vendors hawking their wares. But amidst the clutter of ads and promotions, how does your brand's voice rise above? The answer lies in the...
Top Techniques to Boost Your SEO Rankings
Mastering SEO Techniques Want your website to shine brighter in search results? Dive deeper than basic SEO with the advanced strategies in this blog! Technical Tweaks for Top Ranks Imagine your website as a well-oiled machine. Technical SEO optimizes this machine,...
Social Media Amplification Strategy
Building a Social Strategy that Ignites Engagement In the ever-evolving landscape of social media, content creators and brands face a constant struggle: breaking through the noise. With algorithms prioritizing established names and paid promotions, achieving...
Digital Amplification Explained
Explaining Digital Amplification Digital amplification is all about using data and insights to create an impactful and effective marketing plan. It covers topics including social amplification, which simply means putting money behind content that's already popular to...
Why Good Ad Targeting Matters
The Importance of Good Ad Targeting In the frenetic digital world we inhabit today, advertising surrounds us at every click, scroll and swipe. From flashy banners to sponsored posts, we're inundated with marketing messages vying for our attention. Within this constant...
What’s in a Jingle
The Melodic Magic of Advertisements When it comes to communications, one little ditty lingers in our minds long after the message ends: the jingle. These melodic marvels are far more than catchy tunes, they are the sonic signatures of brands. In this post, we’ll look...
Branding: Noun or Verb?
The Dynamic Duality of Branding Branding is a word that permeates our daily lives in more ways than we often realize. Every day we’re bombarded with branding messages, from the iconic swoosh of Nike to the brown uniforms of the UPS driver to the catchy "I'm Lovin' It"...
2024 Key Media Trends
2024 Media Trends: What to Expect in the Year Ahead In this blog, we will delve into the top ten media trends that will shape the narrative of 2024, offering invaluable insights into the forces that will steer the course of the year. From the ever-expanding digital...
Multiply the Impact of PPC with Digital Amplification
PPC Campaign Management: Drive Targeted Traffic and Boost Conversions PPC advertising has become a critical component of any digital marketing strategy. However, managing a PPC campaign can be challenging, with multiple factors to consider. An effective PPC campaign...
Business Development: Planning for 2024
Strategies for Success: Business Development and Planning for 2024 Without a crystal ball, how do brands plan for an uncertain 2024? It seems that all of us have experienced some uneven footing this year. While some agencies and brands have experienced growth and...
PPC Campaign Management
PPC Campaign Management: Drive Targeted Traffic and Boost Conversions PPC advertising has become a critical component of any digital marketing strategy. However, managing a PPC campaign can be challenging, with multiple factors to consider. An effective PPC campaign...
The Significance of a Content Strategy
Critical Importance of Content Strategy In the digital world, content reigns supreme. Whether you're a small business owner, a marketing professional, or a content creator, you've undoubtedly heard the term "content strategy" thrown around. But what exactly is a...
Display Fundamentals
The Essential Guide to Display AdvertisingDisplay advertising is the art of delivering visually appealing and compelling advertisements to capture attention and motivate potential customers to take action. Whether you're an eager entrepreneur or a seasoned marketer,...
Advanced PPC Techniques
Advanced PPC Techniques: Maximizing ROI and Boosting Conversions Optimization Techniques In this article, we'll explore some of the most advanced PPC optimization techniques that can help you maximize your return on investment (ROI) and boost your conversion rates....
Radio and Audio Streaming Fundamentals
The Art of Radio and Audio Streaming In the landscape of digital marketing, radio and audio streaming have emerged as powerful tools for advertisers to connect with their target audience. In this blog we’ll dive into the fundamentals of radio and audio streaming,...
Leveraging Creative Across Multiple Channels
Maximizing Impact by Leveraging Creative Across Multiple Channels In the ever-evolving landscape of digital marketing, creativity has become the linchpin for connecting with audiences across various channels. As consumers are inundated with an abundance of...
Media Spend by Holiday Season
The Transformation of Holiday Media Spend As the holiday season approaches, businesses are gearing up for the most wonderful - and competitive time of the year. This includes ramping up their media spend. In this blog, we’ll explore how media spend leading up to the...
Business Development: Art or Science?
Business Development is Both an Art and a Science Business development is a complex process that involves a variety of factors, including market research, sales and marketing, and relationship building. There is no one-size-fits-all approach to business development,...
SEM Fundamentals
Unlocking the Power of Search Engine Marketing As the number of customers actively seeking information and products online continues to surge, the significance of SEM is rapidly increasing. In this blog, we'll explore the fundamentals of SEM, demystify its inner...
Smart Geographies used for Marketing Optimization
Unlock the Power of Marketing Optimization With Smart Geographies® In the world of modern business, where every dollar spent matters, the concept of marketing optimization emerges as the compass guiding companies through consumer preferences and the digital...
SEM and Digital Amplification in Today’s Digital Ecosystem
An Introduction to Search Engine Marketing (SEM) Establishing a robust online presence for brands is not just a choice; it's a necessity. As businesses and individuals strive to stand out in the vast expanse of the internet, search engine marketing (SEM) has emerged...
Display and Digital Amplification in Today’s Digital Landscape
Unlocking Display Advertising In the vast digital landscape where competition for attention is fierce, businesses are constantly seeking innovative ways to captivate their target audience. Enter display marketing and digital amplification, a dynamic duo that can...
Retail Media Networks Fundamentals
Retail Media Networks: Maximizing Marketing Potential In the ever-evolving landscape of retail, businesses constantly seek innovative ways to connect with consumers and create a value exchange. In this digital age, traditional advertising channels are being...
SEO Fundamentals
What is Search Engine Optimization? SEO stands for Search Engine Optimization. It's all about making your website or web page more visible when people search for things on search engines like Google. In today's digital world, having a strong online presence is very...
OTT Fundamentals
OTT Fundamentals OTT Marketing: Fundamentals for Success In the ever-evolving landscape of digital marketing, staying ahead of the curve is essential. One strategy that has been gaining considerable traction in recent years is Over-The-Top (OTT) advertising....
Radio and Audio Streaming and Digital Amplification in the Digital Landscape
The Intersection of Radio, Audio Streaming, and Digital Amplification Audio streaming has emerged as a powerful force, captivating audiences around the globe. Coupled with the game-changing concept of digital amplification, businesses now have an unprecedented...
Creating Effective PPC Ads
Mastering the Art of Crafting Effective PPC Ads Well crafted PPC campaigns can be a game changer for your business. By leveraging the right strategies, you can skyrocket your click through rates (CTRs) and drive conversions like never before. In this blog post, we’ll...
Social Media Marketing Fundamentals
Mastering the Basics: A Guide to Social Media Marketing The rise of social media has transformed the way businesses market themselves, presenting a wealth of opportunities to engage with customers and build brand awareness. However, with so many platforms available,...
Discover The Value of Integrated Marketing
Driving Marketing Success Through Cohesive Strategies Integrated marketing is more than just a buzzword; it's a strategic mindset that combines the power of various channels and strategies to create a cohesive and impactful brand experience. By seamlessly blending...
OTT, Streaming, TV, & Digital Amplification in Today’s Digital World
Unleash the Potential of OTT Marketing The ways in which people consume content have fundamentally shifted due to the accessibility of streaming video. With Over The Top (OTT) platforms, streaming services, and traditional television, the opportunity to connect with...
Understanding the Role of Content Marketing in the Digital Space
An Introduction to Content Marketing In the fast paced digital era, where information is constantly flowing and attention flickers, content marketing emerges as a light of strategic ingenuity. At its core, content marketing revolves around crafting, sharing, and...
The Differences Between an RFI and an RFP
Narrowing the Agency Search There are various ways to formalize a search for an agency partner and a few tools to support those including RFIs and RFPs. Using both of these documents in succession can really help manage the process and create an environment to compare...
The Value of Print Media in an Integrated Marketing Strategy
The Power of Print Media in a Digital World In an age dominated by digital screens and instant connectivity, the relevance of print media might seem to have waned. Yet, beneath the surface of our fast-paced digital landscape lies an irreplaceable value that print...
How Color Informs a Brand Story
Crafting a Captivating Brand Story Through Color We've been awash in Barbie pink lately – a testimony to how the brand has used their iconic color as a key part of its brand identity. Brands from big to small have been using color as an incredibly powerful and...
Critical Role of Keyword Research for PPC Strategy
The Importance of Keyword Research in PPC Strategy Keyword research is the process of identifying and analyzing the words and phrases that people use when searching for products or services online. It involves researching and evaluating the popularity, competition,...
PPC Fundamentals
A Guide to Pay Per Click Advertising Pay per click is a highly effective way to drive targeted traffic to your website and achieve your business goals, whether that's generating leads, increasing sales, or building brand awareness. In this blog from the Digital...
Retail Media Networks and Digital Amplification in Today’s Digital Landscape
Revolutionizing Brand Growth in the Digital Age In today's digitally-driven marketplace, standing out from the competition and effectively reaching your target audience can prove to be a tall task. As a brand, you're constantly seeking innovative strategies to...
Social Media Marketing and Digital Amplification in Today’s Digital Space
Maximizing Reach and Engagement with Social Media Marketing & Digital Amplification In the modern digital landscape, social media marketing and digital amplification have emerged as essential tools for businesses to reach and engage with their target audience....
Important Criteria for Selecting an Agency Partner
Spotting the Ideal Agency The process of finding an agency partner can be complex. There are so very many factors to consider, but, what are the most important ones? Here is an overview of the factors to consider when selecting a media agency: Experience The agency...
Navigating Forward: How Marketers Are Feeling About the 2nd Half of 2023
Marketers can be optimistic but they are feeling bullish about the rest of 2023 Every year this decade has been its own adventure. 2023 started with a panic. Business leaders were nervous about the world melting down once again. When that happens, finance teams do...
PPC & Digital Amplification in Today’s Digital Landscape
Maximizing Your Online Presence in Today's Digital Landscape In today's digital landscape, businesses are constantly competing for the attention of potential customers. With an abundance of ads across a wide range of marketing channels, it's important to have a...
15 Things to Consider When Evaluating a Marketing Partner
Essential Factors to Consider When Evaluating a Marketing Agency Looking for the right marketing agency to meet your business needs? Selecting the right agency partner for your marketing program can be a critical decision. Here are some key considerations for a...
Harnessing Smart Geographies for Powerful Advertising Strategies
Targeted Advertising Strategies Powered by Smart Geographies®Maximize Marketing Performance In today's performance and budget conscious world, businesses are constantly seeking innovative tools to maximize the impact of their marketing investment. One game-changing...
How to Write a Request for Proposal and Run an Agency Search that Really Works!
Writing an Effective Request for Proposal and Finding the Perfect Agency Is it time to find that outside agency resource to augment your inhouse team with additional bandwidth or with specialized skills? Then congrats! It can be both an exciting and overwhelming time....
Unlock the Potential of Your Business – Discover the Benefits of Hiring a Marketing Consultant
The Benefits of Hiring a Marketing Consultant Hiring a marketing consultant can bring a lot of value to your business. Some benefits include: Access to specialized expertise Marketing consultants can offer expertise in several different areas of marketing, such as...
Advanced SEO Techniques
Advanced SEO Techniques: What They Are & How They Boost Your Rankings At Digital Amplification, we leverage advanced Search Engine Optimization (SEO) techniques to enhance your business’s online visibility. SEO is the process of optimizing a website to rank higher...
Measuring & Analyzing SEO Results
SEO Metrics: Analyzing Results & Optimizing for Better Performance Search engine optimization (SEO) is a critical aspect of any digital marketing strategy. It involves optimizing your website and its content to improve its visibility and ranking on search engine...
A Guide to Connected TV
Exploring the Power and Potential of Connected TV The way we watch television has been revolutionized in recent years thanks to the advent of connected TV. In this comprehensive guide, we’ll take a deep dive into the world of connected TV and explain how it differs...
Amplifying the Impact of SEO
SEO Potential: Digital Amplification that Takes it to the Next Level Search engine optimization (SEO) is a crucial aspect of digital marketing that helps businesses to improve their visibility and reach on search engines like Google and Bing. However, in today's...
Algorithms vs. AI
Algorithms vs. AI in the World of Marketing: Unveiling the DistinctionIn the ever-evolving landscape of technology, two terms have captured the attention of business leaders and marketers alike: algorithms and artificial intelligence (AI). While often used...
Search Engine Optimization Basics
Search Engine Optimization Basics An Introduction to Search Engine Optimization Search Engine Optimization (SEO) is the process of improving the visibility of a website or a web page in a search engine's unpaid results. SEO is a crucial aspect of digital marketing and...
What Is Reddit & How It Can Be Used in Digital Marketing
Exploring the Potential of Reddit in the Digital Marketing Space In the vast realm of social media and online communities, few platforms have captured the attention and engagement of millions quite like Reddit. Reddit has become a juggernaut in the digital landscape,...
GA4 Updates & Transitioning from Universal Analytics
GA4 Updates & Transitioning from Universal Analytics How the Latest Google Analytics Update Provides a More Complete View of User Behavior Google Analytics 4 (GA4) is a game-changing update for website owners and marketers. This new version of Google’s analytics...
The Importance of SEO and Digital Amplification
The Importance of SEO and Digital AmplificationMaximizing Your Online Presence: The Power Of SEO At the Digital Amplification agency, we have visibility to the ever-evolving landscape. And with so many businesses vying for attention online, it's becoming increasingly...
Signs Your Marketing Is Underperforming & How To Fix It
At Digital Amplification, we believe that, as marketing leaders, it's important to constantly assess the effectiveness of your marketing programs. With so many moving parts, it can be difficult to know when your campaigns are starting to lose impact. Unfortunately, we...
What Is Digital Amplification Marketing
Digital amplification is a technique that marketers use that leverages both data and insights
The Value of Testing Ad Creative, Part 1
Testing ad creative is the process of learning what message rises above and motivates your target audience in a sea of ad noise. When looking to deliver higher engagement for our own clients, creative testing is an essential element to informing and optimizing brand...
Preparing to Set-up GA4 (Google Analytics 4)? See What’s New
In a phrase, this isn’t your father’s GA! Same name, significant changes. From how sessions are calculated, data retention, attribution methodology, limits on customization and changing metrics, GA4 will change how most digital marketers optimize performance and...
Can Your Agency Drive Growth During an Economic Storm?
We are all seeing the headlines about the job market, wages, prices, inflation, supply chains and the impact of war. Plus, if you are like most people you are also feeling “the pinch” when you go to the pump or the grocery store. Many of us might dismiss...
Performance Marketing; A Brand Guide to Demand Platforms
When consumers enter the last phase of action and consider making a purchase, advertisers focus messaging upon sealing the deal. This is the final opportunity to persuade and convert a target. Messages remind targets about the differentiating product features and...
Activate your customers to create advocates
Once a consumer has embraced your brand (purchases a product or service), it’s important to nurture that relationship and activate their brand enthusiasm in the digital environment. Engaging existing customers is proven to help increase retention and repeat...
Connect With Consumers When They Are Seeking Solutions
Consumers in this phase of the buying journey are aware of the many and most popular brands in their consideration set. They are seeking additional information about products from these brands, their differentiation in the market and perhaps are comparison shopping to...
Awareness Marketing; When You Know Better, You Do Better
Awareness advertising is focused on Branding, Informing and Persuading. Its goal is to connect with consumers and get them to become acquainted with a particular brand, product or service. Digital Amplification strategically aligns your awareness goals with...