Insights

Signs Your Marketing Is Underperforming In the fast-paced world of digital marketing, results matter. Marketing professionals are constantly under pressure to drive traffic, generate leads, and deliver measurable ROI for their campaigns. But what happens when your...

Marketing Opportunities: Where Growth Meets Potential Marketing opportunities aren't merely "things to try." They represent actionable avenues with the potential to significantly impact key business metrics. To effectively define these opportunities, we must move...

Scaling for Profitable Growth The pursuit of growth is a constant endeavor. However, not all growth is created equal. For brands aiming to thrive, the focus should be on scaling profitable growth. This involves not just increasing revenue but ensuring that the growth...

Building Brand Recognition In the age of information overload, marketing teams are in a constant battle to cut through the noise and establish brands as thought leaders. There are many powerful tools to help them such as statistical data, white papers, and...

Navigating Brand Storytelling The call to action. That persuasive nudge that pushes potential customers from brand awareness to brand purchase. But what happens before that enticing "Buy Now" button flashes its siren song?  In digital marketing, there's a crucial...

Building Brand Recognition In the dynamic sphere of digital marketing, achieving a sustainable return on investment (ROI) is paramount. While meticulous conversion tracking and click-through rate analysis are essential, a crucial stage in the customer’s purchase...

Creating Meaningful Content As digital marketing continues to evolve, capturing and retaining audience attention is a constant challenge. While original content creation plays a vital role in establishing brand identity and expertise, it's equally important to...

Adapting and Thriving in a Multi-Channel World Consumers today navigate a complex landscape of touchpoints. They flit between the digital ecosystem, and physical stores, seeking information and engaging with brands in diverse ways. To truly connect with this audience,...

Explaining Digital Amplification Digital amplification is all about using data and insights to create an impactful and effective marketing plan. It covers topics including social amplification, which simply means putting money behind content that's already popular to...

The Importance of Good Ad Targeting In the frenetic digital world we inhabit today, advertising surrounds us at every click, scroll and swipe. From flashy banners to sponsored posts, we're inundated with marketing messages vying for our attention. Within this constant...

The Melodic Magic of Advertisements When it comes to communications, one little ditty lingers in our minds long after the message ends: the jingle. These melodic marvels are far more than catchy tunes, they are the sonic signatures of brands. In this post, we’ll look...

The Dynamic Duality of Branding Branding is a word that permeates our daily lives in more ways than we often realize. Every day we’re bombarded with branding messages, from the iconic swoosh of Nike to the brown uniforms of the UPS driver to the catchy "I'm Lovin' It"...

2024 Media Trends: What to Expect in the Year Ahead In this blog, we will delve into the top ten media trends that will shape the narrative of 2024, offering invaluable insights into the forces that will steer the course of the year. From the ever-expanding digital...

Critical Importance of Content Strategy In the digital world, content reigns supreme. Whether you're a small business owner, a marketing professional, or a content creator, you've undoubtedly heard the term "content strategy" thrown around. But what exactly is a...

Maximizing Impact by Leveraging Creative Across Multiple Channels In the ever-evolving landscape of digital marketing, creativity has become the linchpin for connecting with audiences across various channels. As consumers are inundated with an abundance of information...

The Transformation of Holiday Media Spend As the holiday season approaches, businesses are gearing up for the most wonderful - and competitive time of the year. This includes ramping up their media spend. In this blog, we’ll explore how media spend leading up to the...

Unlock the Power of Marketing Optimization With Smart Geographies® In the world of modern business, where every dollar spent matters, the concept of marketing optimization emerges as the compass guiding companies through consumer preferences and the digital ecosystem....

Driving Marketing Success Through Cohesive Strategies Integrated marketing is more than just a buzzword; it's a strategic mindset that combines the power of various channels and strategies to create a cohesive and impactful brand experience. By seamlessly blending...

An Introduction to Content Marketing In the fast paced digital era, where information is constantly flowing and attention flickers, content marketing emerges as a light of strategic ingenuity. At its core, content marketing revolves around crafting, sharing, and...

The Power of Print Media in a Digital World In an age dominated by digital screens and instant connectivity, the relevance of print media might seem to have waned. Yet, beneath the surface of our fast-paced digital landscape lies an irreplaceable value that print...

Crafting a Captivating Brand Story Through Color We've been awash in Barbie pink lately – a testimony to how the brand has used their iconic color as a key part of its brand identity. Brands from big to small have been using color as an incredibly powerful and...

Marketers can be optimistic but they are feeling bullish about the rest of 2023 Every year this decade has been its own adventure. 2023 started with a panic. Business leaders were nervous about the world melting down once again. When that happens, finance teams do...

Targeted Advertising Strategies Powered by Smart Geographies®Maximize Marketing Performance In today's performance and budget conscious world, businesses are constantly seeking innovative tools to maximize the impact of their marketing investment. One game-changing...

Algorithms vs. AI in the World of Marketing: Unveiling the DistinctionIn the ever-evolving landscape of technology, two terms have captured the attention of business leaders and marketers alike: algorithms and artificial intelligence (AI). While often used...

Digital amplification is a technique that marketers use that leverages both data and insights

Testing ad creative is the process of learning what message rises above and motivates your target audience in a sea of ad noise.  When looking to deliver higher engagement for our own clients, creative testing is an essential element to informing and optimizing brand...

We are all seeing the headlines about the job market, wages, prices, inflation, supply chains and the impact of war.   Plus, if you are like most people you are also feeling “the pinch” when you go to the pump or the grocery store.  Many of us might dismiss...

Once a consumer has embraced your brand (purchases a product or service), it’s important to nurture that relationship and activate their brand enthusiasm in the digital environment.  Engaging existing customers is proven to help increase retention and repeat...

Consumers in this phase of the buying journey are aware of the many and most popular brands in their consideration set. They are seeking additional information about products from these brands, their differentiation in the market and perhaps are comparison shopping to...

Awareness advertising is focused on Branding, Informing and Persuading. Its goal is to connect with consumers and get them to become acquainted with a particular brand, product or service. Digital Amplification strategically aligns your awareness goals with...