GA4 Updates & Transitioning from Universal Analytics

by Digital Amplification | May 10, 2023 | Expert Tips & How To

Back to Insights GA4 Updates & Transitioning from Universal Analytics How the Latest Google Analytics Update Provides a More Complete View of User Behavior Google Analytics 4 (GA4) is a game-changing update for website owners and marketers. This new version of...

Signs Your Marketing Is Underperforming & How To Fix It

by Digital Amplification | Mar 22, 2023 | Expert Tips & How To

Back to Insights Signs Your Marketing Is Underperforming & How To Fix It At Digital Amplification, we believe that, as marketing leaders, it’s important to constantly assess the effectiveness of your marketing programs. With so many moving parts, it can be...

Preparing to Set-up GA4 (Google Analytics 4)? See What’s New

by Digital Amplification | Jun 29, 2022 | Expert Tips & How To

Back to Insights Preparing to Set-up GA4 (Google Analytics 4)? See What’s New In a phrase, this isn’t your father’s GA! Same name, significant changes. From how sessions are calculated, data retention, attribution methodology, limits on customization and changing...

Performance Marketing; A Brand Guide to Demand Platforms

by Digital Amplification | Mar 4, 2022 | Expert Tips & How To

Back to Insights Performance Marketing; A Brand Guide to Demand Platforms When consumers enter the last phase of action and consider making a purchase, advertisers focus messaging upon sealing the deal. This is the final opportunity to persuade and convert a target....