The Differences Between an RFI and an RFP

by Digital Amplification | Aug 28, 2023 | Business Development, Expert Tips & How To

Back to Insights Narrowing the Agency Search  There are various ways to formalize a search for an agency partner and a few tools to support those including RFIs and RFPs. Using both of these documents in succession can really help manage the process and create an...

Important Criteria for Selecting an Agency Partner

by Digital Amplification | Jul 26, 2023 | Business Development, Expert Tips & How To

Back to Insights Spotting the Ideal Agency  The process of finding an agency partner can be complex. There are so very many factors to consider, but, what are the most important ones? Here is an overview of the factors to consider when selecting a media agency:...

15 Things to Consider When Evaluating a Marketing Partner

by Digital Amplification | Jul 17, 2023 | Expert Tips & How To

Back to Insights Essential Factors to Consider When Evaluating a Marketing Agency  Looking for the right marketing agency to meet your business needs? Selecting the right agency partner for your marketing program can be a critical decision. Here are some key...

How to Write a Request for Proposal and Run an Agency Search that Really Works!

by Digital Amplification | Jun 29, 2023 | Business Development, Expert Tips & How To

Back to Insights Writing an Effective Request for Proposal and Finding the Perfect Agency  Is it time to find that outside agency resource to augment your inhouse team with additional bandwidth or with specialized skills? Then congrats! It can be both an exciting and...

Measuring & Analyzing SEO Results

by Digital Amplification | May 23, 2023 | Expert Tips & How To, Search Engine Optimization

Back to Insights Measuring & Analyzing SEO Results SEO Metrics: Analyzing Results & Optimizing for Better Performance Search engine optimization (SEO) is a critical aspect of any digital marketing strategy. It involves optimizing your website and its content...

GA4 Updates & Transitioning from Universal Analytics

by Digital Amplification | May 10, 2023 | Expert Tips & How To

Back to Insights GA4 Updates & Transitioning from Universal Analytics How the Latest Google Analytics Update Provides a More Complete View of User Behavior Google Analytics 4 (GA4) is a game-changing update for website owners and marketers. This new version of...