by Digital Amplification | May 23, 2023 | Expert Tips & How To, Search Engine Optimization
Back to Insights Measuring & Analyzing SEO Results SEO Metrics: Analyzing Results & Optimizing for Better Performance Search engine optimization (SEO) is a critical aspect of any digital marketing strategy. It involves optimizing your website and its content...
by Digital Amplification | May 10, 2023 | Expert Tips & How To
Back to Insights GA4 Updates & Transitioning from Universal Analytics How the Latest Google Analytics Update Provides a More Complete View of User Behavior Google Analytics 4 (GA4) is a game-changing update for website owners and marketers. This new version of...
by Digital Amplification | Mar 22, 2023 | Expert Tips & How To
Back to Insights Signs Your Marketing Is Underperforming & How To Fix It At Digital Amplification, we believe that, as marketing leaders, it’s important to constantly assess the effectiveness of your marketing programs. With so many moving parts, it can be...
by Digital Amplification | Jun 29, 2022 | Expert Tips & How To
Back to Insights Preparing to Set-up GA4 (Google Analytics 4)? See What’s New In a phrase, this isn’t your father’s GA! Same name, significant changes. From how sessions are calculated, data retention, attribution methodology, limits on customization and changing...
by Digital Amplification | Mar 4, 2022 | Expert Tips & How To
Back to Insights Performance Marketing; A Brand Guide to Demand Platforms When consumers enter the last phase of action and consider making a purchase, advertisers focus messaging upon sealing the deal. This is the final opportunity to persuade and convert a target....
