fbpx

Sorry, this page is under construction!

While we get it ready, check out some of our posts:

The Value of Testing Ad Creative, Part 1

Testing ad creative is the process of learning what message rises above and motivates your target audience in a sea of ad noise.  When looking to deliver higher engagement for our own clients, creative testing is an essential element to informing and...

Preparing to Set-up GA4 (Google Analytics 4)? Here’s What’s New

In a phrase, this isn’t your father’s GA! Same name, significant changes. From how sessions are calculated, data retention, attribution methodology, limits on customization and changing metrics, GA4 will change how most digital marketers optimize performance and...

Can Your Agency Drive Growth During an Economic Storm?

We are all seeing the headlines about the job market, wages, prices, inflation, supply chains and the impact of war.   Plus, if you are like most people you are also feeling “the pinch” when you go to the pump or the grocery store.  Many of us might dismiss these as...

Performance Marketing; A Brand Guide to Demand Platforms

When consumers enter the last phase of action and consider making a purchase, advertisers focus messaging upon sealing the deal. This is the final opportunity to persuade and convert a target. Messages remind targets about the differentiating product features and...

Activate your customers to create advocates

Once a consumer has embraced your brand (purchases a product or service), it’s important to nurture that relationship and activate their brand enthusiasm in the digital environment.  Engaging existing customers is proven to help increase retention and repeat...

Connect With Consumers When They Are Seeking Solutions

Consumers in this phase of the buying journey are aware of the many and most popular brands in their consideration set. They are seeking additional information about products from these brands, their differentiation in the market and perhaps are comparison shopping to...

Awareness Marketing; When You Know Better, You Do Better

Awareness advertising is focused on Branding, Informing and Persuading. Its goal is to connect with consumers and get them to become acquainted with a particular brand, product or service. Digital Amplification strategically aligns your awareness goals with...