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We Amplify Brands to Create Interest and Preference 

Matching brands and audiences to create the kind of curiosity that translates to brand investigation and commitment.

Research + Education Media Programs

Whether consumers are looking for something they want or to solve a problem, Digital Amplification helps brands get in front of their target audience at key moments in the customer journey. Our team helps clients leverage programs like Paid Search, and Paid Social Advertising as well as Organic Social media to help our clients’ products and services be present when their target audience is exploring. 

Last arrow in the media cycle, indicating the return to the start - awareness
Shaded - The four pillars of the Awareness to Advocacy Cycle visualizes how the Digital Amplification Agency team integrates media activity and investment across Awareness to Research + Education, to Engagement + Purchase, and lastly to Loyalty + Advocacy. The Awareness Media pillar is exemplified as the profile of a person with expression lines radiating from the top of their head and a bullseye on their mind
The first arrow in the media cycle, indicating a shift from awareness to interest
Shaded - The fourth pillar in Digital Amplification’s Awareness to Advocacy Cycle is Loyalty + Advocacy. A person holding a sign over their head with a giant heart exemplifies how the Loyalty + Advocacy Media pillar leverages programs to activate customers into passionate advocates for products and brands.
The second pillar in Digital Amplification’s Awareness to Advocacy Cycle is Research + Education. The Research + Education Media pillar is visualized as a flatscreen computer monitor with text lines on the left side of the screen and an upward trending line chart on the right
The third arrow in the media cycle shows a shift to our final stage: advocacy
Shaded - The third pillar in Digital Amplification’s Awareness to Advocacy Cycle is Engagement + Purchase. The Engagement + Purchase Media pillar uses a shopping cart full of goods to illustrate how these programs drive demand.
Arrow indicating step 3 in media cycle

Research + Education Media Programs

Whether consumers are looking for something they want or to solve a problem, Digital Amplification helps brands get in front of their target audience at key moments in the customer journey. Our team helps clients leverage programs like Paid Search, and Paid Social Advertising as well as Organic Social media to help our clients’ products and services be present when their target audience is exploring. 

Mobile - Awareness to Advocacy Cycle

Paid Search

Digital Amplification creates search ads that can get clients noticed and generate results. We research and analyze how prospects are searching for solutions, goods or services in your category. These insights inform the development of target keywords and compelling ad copy that is designed to drive leads to branded and unbranded content environments, effective at converting seekers to believers.

Paid Social Media

In this day and age, having a good social media investment plan is imperative for reaching new customers and building trust and reliability with those audiences. We provide: 

  • Customized content strategies
  • Recommendations on appropriate social environments
  • Full funnel social media programs
  • Target audience development/build 
  • Full creative development (visual and copy) for static and video ads

Pay per click advertising is also available in paid social media channels, providing advertisers with an efficient investment designed so you only pay for ads when a consumer takes an action (click to site/buy).

Organic Social Media

Digital Amplification works with clients to implement content strategy and plans through multiple social channels (Facebook, Instagram, TikTok, Twitter, LinkedIn, etc) that meet your goals. Our full suite of services includes planning and creating content calendars, developing posts that will engage your loyal audience and attract customers to your brand as well as full profile management.

SEO

Digital Amplification employs a thorough and methodical approach to understanding your brand’s category, competitors and differentiated value proposition in the market to build a program that will allow customers seeking solutions to seamlessly discover your brand.  We create a comprehensive view of recommended technical optimizations and front-end copy that will deliver strong visibility and quality scores in the key search engines.

Content Marketing

Digital Amplification caters content plans to fit your unique brand communication needs, helping your business make a stronger connection with your target audience.

    Influencer Marketing

    Looking for a unique way to connect with your buyers and draw new customers to your brand? Why not try understanding how your prospects consider brands in your category and find affiliated experts to speak on behalf of your brand? Influencer marketing is a way to attract the attention of prospective customers and provide authentic branded reasons to believe.

    Native

    On digital properties, native advertising enables brand content to match the look, feel and function of the site where they are placed. Let our experts help you perfect your approach and blend seamlessly with editorial content.

    Print

    When you are seeking an environment to share your brand’s complex features, we will work with you to find appropriate print environments that deliver engaged and interested readers open to understanding your brand. We will evaluate titles based on the composition and coverage of your audience, making sure to negotiate added value marketing ideas uniquely delivered by publishers.

    Email & Direct Mail

    We leverage clients’ customer databases to build effective direct marketing programs. Whether leveraging direct mail or email, we can provide plans, a messaging matrix to test/learn/optimize and creative assets to drive ROI for your business.

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