How Color Informs a Brand Story

by Digital Amplification | Aug 24, 2023 | Trending Takes & Fun Facts

Back to Insights Crafting a Captivating Brand Story Through Color  We’ve been awash in Barbie pink lately – a testimony to how the brand has used their iconic color as a key part of its brand identity. Brands from big to small have been using color as an...

Critical Role of Keyword Research for PPC Strategy

by Digital Amplification | Aug 23, 2023 | Pay Per Click, Trending Takes & Fun Facts

Back to Insights The Importance of Keyword Research in PPC Strategy  Keyword research is the process of identifying and analyzing the words and phrases that people use when searching for products or services online. It involves researching and evaluating the...

PPC Fundamentals

by Digital Amplification | Aug 15, 2023 | Pay Per Click, Trending Takes & Fun Facts

Back to Insights A Guide to Pay Per Click Advertising  Pay per click is a highly effective way to drive targeted traffic to your website and achieve your business goals, whether that’s generating leads, increasing sales, or building brand awareness. In this blog...

Retail Media Networks and Digital Amplification in Today’s Digital Landscape

by Digital Amplification | Jul 31, 2023 | Retail Media Networks, Trending Takes & Fun Facts

Back to Insights Revolutionizing Brand Growth in the Digital Age  In today’s digitally-driven marketplace, standing out from the competition and effectively reaching your target audience can prove to be a tall task. As a brand, you’re constantly seeking...

Social Media Marketing and Digital Amplification in Today’s Digital Space

by Digital Amplification | Jul 28, 2023 | Social Media Marketing, Trending Takes & Fun Facts

Back to Insights Maximizing Reach and Engagement with Social Media Marketing & Digital Amplification  In the modern digital landscape, social media marketing and digital amplification have emerged as essential tools for businesses to reach and engage with their...

Navigating Forward: How Marketers Are Feeling About the 2nd Half of 2023

by Digital Amplification | Jul 20, 2023 | Trending Takes & Fun Facts

Back to Insights Marketers can be optimistic but they are feeling bullish about the rest of 2023  Every year this decade has been its own adventure. 2023 started with a panic. Business leaders were nervous about the world melting down once again. When that happens,...