Media Spend by Holiday Season

by Digital Amplification | Oct 16, 2023 | Trending Takes & Fun Facts

Back to Insights The Transformation of Holiday Media Spend  As the holiday season approaches, businesses are gearing up for the most wonderful – and competitive time of the year. This includes ramping up their media spend. In this blog, we’ll explore how media...

Business Development: Art or Science?

by Digital Amplification | Oct 9, 2023 | Business Development, Trending Takes & Fun Facts

Back to Insights Business Development is Both an Art and a Science  Business development is a complex process that involves a variety of factors, including market research, sales and marketing, and relationship building. There is no one-size-fits-all approach to...

SEM Fundamentals

by Digital Amplification | Oct 5, 2023 | Search Engine Marketing, Trending Takes & Fun Facts

Back to Insights Unlocking the Power of Search Engine Marketing Table of Contents $ What is SEM? $ Different Types of SEM $ Components of SEM $ Keyword Research Within an SEM Strategy $ The Role of Content in SEM  As the number of customers actively seeking...

Smart Geographies used for Marketing Optimization

by Digital Amplification | Oct 3, 2023 | Trending Takes & Fun Facts

Back to Insights Unlock the Power of Marketing Optimization With Smart Geographies®  In the world of modern business, where every dollar spent matters, the concept of marketing optimization emerges as the compass guiding companies through consumer preferences and the...

SEM and Digital Amplification in Today’s Digital Ecosystem

by Digital Amplification | Oct 2, 2023 | Search Engine Marketing, Trending Takes & Fun Facts

Back to Insights An Introduction to Search Engine Marketing (SEM)  Establishing a robust online presence for brands is not just a choice; it’s a necessity. As businesses and individuals strive to stand out in the vast expanse of the internet, search engine...

Display and Digital Amplification in Today’s Digital Landscape

by Digital Amplification | Sep 29, 2023 | Display Marketing, Trending Takes & Fun Facts

Back to Insights Unlocking Display Advertising Table of Contents $ Defining Display Marketing $ Leveraging Display Marketing $ Amplifying Display with Digital Amplification  In the vast digital landscape where competition for attention is fierce, businesses are...