Pay Per Click (PPC) Marketing Services
PPC is more than search. Today, all media is performance media.
Our PPC services don’t just simply place an ad on a search engine or platform. We prioritize identifying your target audience and finding the platforms they use to get your message to them. Our team delivers multi-channel campaigns that help you maximize conversions and ROI.
What is Pay-Per-Click (PPC) marketing?
Pay-per-click marketing is an online advertising strategy where marketers run ad campaigns on digital platforms and pay a fee every time the ad is interacted with. PPC is an effective way to get your advertisements in front of the desired audience and influence traffic to a website to drive conversion.
Digital Amplification’s PPC experts work with clients to identify optimal channels and platforms where your ads can thrive. Our PPC approach will help get your brand in front of the target consumer and optimize your marketing investment.
PPC marketing solutions that put clients in front of the right audience
Digital Amplification’s experienced PPC team develop programs and strategies that help our clients reach and be seen by their target audience, to generate interest and generate demand.
PPC marketing solutions that put clients in front of the right audience
Digital Amplification’s experienced PPC team develop programs and strategies that help our clients reach and be seen by their target audience, to generate interest and generate demand.
Google Ads
Digital Amplification is a Certified Google Partner and helps clients leverage PPC to outperform the competition and be seen by customers. Driving demand with paid search, shopping, display ads and video ads on the Google Ads platform.
Bing Ads
Our team of PPC experts help clients scale and grow their PPC programs to capture market opportunities with paid search, shopping and display ads on the Bing Ads platform. Bing Ads offers unique access to key target audiences and is a perfect complement to most any Google Ads program.
Paid Search
Digital Amplification’s Paid Search marketing team optimizes target audience, interests, keywords, budgets and the PPC bid strategy across the customer journey. Helping brands be first in search when customers are seeking solutions and are ready to purchase.
PPC Shopping
We help CPG and ecommerce brands capture demand using PPC shopping ads on Google, Bing and Facebook. Presenting the right product at moments when customers have high purchase intent can significantly increase sales and ROI.
Retail Media Networks
We work with consumer goods and CPG brands to leverage PPC opportunities on Retail Media Networks to beat their competitors and get more eyes on their brand when customers are at high moments of purchase intent to generate more demand, more margin and more revenue.
Paid Social Advertising
Digital Amplification’s Paid Social Media service integrates with Paid Search and PPC to get more eyes on the brand and generate more demand with conversion ads, product and shopping ads and paid advertisements on social media channels.
PPC / Pay Per Click Optimization
We don’t stop once the ads are launched. We actively monitor PPC ad performance and focus on continually optimizing campaigns to improve results and maximize return on investment.
PPC Strategy
We work to discover everything there is to know about your business and customer to focus your marketing investment for the greatest impact. Then we collaborate with you to create a PPC strategy that will deliver traffic and demand.
Ad Creative and Content
From PPC ad copy to visual assets Digital Amplification’s ad creative team leverages research, data and insights to deliver compelling and impactful PPC creative that motivates the customer. Our teams create relevant and impactful messaging to persuade the target audience that our clients products and services are the best solution for the problem they are facing.
Integrated Media Planning
The media and performance marketing experts at Digital Amplification can work globally to integrate your PPC programs to unify media buys and program execution across channels and customer touchpoints. Creating a unified customer experience that increases engagement and conversions and at the same time reduces media waste to increase return on investment.
PPC Targeting
Our PPC and strategy teams leverage clients research, data and insights with our own proprietary data to identify the right platforms and right moments to reach the target customer. Then develop and tune bidding to win placements in-front to place our clients ads in front of consumers interested in their product or service. While at the same time optimizing programs to reduce the cost of customer acquisition.
Smart Geographies®
Identify exactly where, how much and in what channel to invest with our Smart Geographies® tool. This proprietary tool utilizes a broad range of non-traditional data to identify actionable insights and opportunities by unifying PPC into the overall media investment while at the same time improving effectiveness.
Analysis, Reporting & Insights
Our insights and analytics team delivers dashboards with PPC performance insights that enable you to track performance and focus on opportunities to maximize return on the PPC investment.
What our clients have to say
“The team of performance experts at Digital Amplification overhauled our digital programs and positioned us for growth.”
-CMO, Global CPG
“I’ve never seen another agency go out of the way to provide that level of care and analysis to their clients.”
-Director of Digital Marketing, eCommerce
“Digital Amplification tore through our media investment to identify gaps, misses and actionable opportunities for improvement.”
-EVP, Marketing Consumer Goods
We Can Help!
Every client has unique marketplace challenges and opportunities when it comes to search. Accordingly, our PPC solutions are tailored to your specific needs.
Contact us today to find out more about what Digital Amplification’s pay-per-click (PPC) service can do to improve results for your business.
See What Digital Amplification Can Do For You!
We help clients win demand with Pay per Click
Our proven approach focuses on generating quality traffic to generate measurable demand.
Assessment of the PPC ecosystem
Determine where your desired target audience consumes information and makes purchase decisions.
Identification of the right Pay Per Click platforms
Get your message in front of the target audience and the point of consideration and intent.
Development of an integrated PPC program
Designed to help you maximize conversions and ROI.
Interested in learning more? We’d love to talk with you!
