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We Amplify Brands to Stimulate Action and Purchase 

Our performance marketing experts optimize investments to drive targeted outcomes.

Engagement + Purchase Media

It’s essential for products and services to be there when the customer is ready to make a purchase. Digital Amplification aligns media to focus on customers as they move from interest to intent. Utilizing programs like Retail Shopping Apps, Shopping Ads, Paid Search, Paid Social, and Remarketing to win placements around the moment of purchase, our clients are able to increase demand and win market share. 

Engagement + Purchase Media

It’s essential for products and services to be there when the customer is ready to make a purchase. Digital Amplification aligns media to focus on customers as they move from interest to intent. Utilizing programs like Retail Shopping Apps, Shopping Ads, Paid Search, Paid Social, and Remarketing to win placements around the moment of purchase, our clients are able to increase demand and win market share. 

The Awareness to Advocacy Cycle visualizes how the Digital Amplification Agency team aligns media activity and investment to the customer journey. There are four elements that move in a clockwise circular manner from Awareness to Research + Education, to Engagement + Purchase, lastly to Loyalty Advocacy.

Retail Media Networks

Digital Amplification empowers clients to reach and convert shoppers at the point of purchase across emerging retailer media advertising networks on top retailer digital platforms, websites and apps. Our approach is more than advertising, we utilize the full suite of search, sponsored products, product listing ads and brand amplifiers to help clients win customers in the moment of conversion and increase category share. This has proven to drive customer acquisition, expand category share and defend against the competition across key retail platforms like Walmart, Kroger, Target and Amazon.

Retail Shopping Apps

We enable clients to reach customers however they shop. Whether it’s shopping on delivery apps or looking to save money through affiliate and deal apps, Digital Amplification can drive customer acquisition on even the most dynamic customer journeys. Whether customers are shopping through Instacart and GoPuff, or using deal apps like iBotta our media teams have a proven approach to keeping products present at the point of purchase.

Paid Search + PLA shopping ads

Digital Amplification’s search experts bring deep pay per click and digital technology expertise to put our clients at the top of the search page to get in front of customers and stand out from the competition. Our elite optimization methodology is proven to reduce the cost of customer acquisition, allowing our clients to increase the effectiveness of their digital dollars utilizing Google Ads and Microsoft’s Bing Ads platform.

Remarketing & Retargeting

We leverage art and science to deliver better traffic and conversion. Our unique approach utilizes a targeted multi-tactic remarketing program that focuses on bringing interested consumers back to make the purchase. We look across all digital properties, whether it’s site, social or content to see how people are engaging with a product or brand and then retarget them with display, social, search ads and CRM.

Paid Social

We help brands connect with customers on the platforms they love — to profitability scale their paid social marketing campaigns. The Digital Amplification team delivers compelling ads that increase interest and purchase intent utilizing leading social media platforms like Facebook, Instagram, Twitter, LinkedIn, TikTok, Pinterest. Our proven approach combines proprietary Smart Geographies targeting capabilities with our deep expertise in social advertising, along with understanding of what shoppers are looking for to increase consideration and demand.

They call it the last mile for a reason.

It’s essential for brands and advertisers to be present when consumers move from interest to purchase intent, otherwise they risk losing the purchase to direct competitors or other alternatives. It’s time to utilize a fully integrated approach to growing your business.

Connect with us to see how Digital Amplification is helping businesses today.
 

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