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We Amplify Brands to Create Awareness 

Connecting brands and audiences to create the kind of awareness and recall that motivates consumers.

Digital Amplification creates connections between brands and their target audiences by integrating channels and screens to create the kind of awareness and recall that motivates consumers.

The Awareness to Advocacy Cycle visualizes how the Digital Amplification Agency team aligns media activity and investment to the customer journey. There are four elements that move in a clockwise circular manner from Awareness to Research + Education, to Engagement + Purchase, lastly to Loyalty Advocacy.

Awareness

No one is going to buy a product if they don’t know it exists. Digital Amplification works with clients to develop media objectives, strategies, and programs to put brands, products and services in front of their target audience to increase awareness and help businesses become part of the consideration set. Our integrated media approach unifies audiences and touchpoints. This creates an optimized media investment that helps maximize results across key awareness channels including Television/OTT + Digital Video, Radio + Audio Everywhere, Out of Home, and Programmatic Display. 

Awareness

No one is going to buy a product if they don’t know it exists. Digital Amplification works with clients to develop media objectives, strategies, and programs to put brands, products and services in front of their target audience to increase awareness and help businesses become part of the consideration set. Our integrated media approach unifies audiences and touchpoints. This creates an optimized media investment that helps maximize results across key awareness channels including Television/OTT + Digital Video, Radio + Audio Everywhere, Out of Home, and Programmatic Display. 

Television/OTT + Digital Video

Digital Amplifications’ media team has unparalleled experience getting products and brands in front of the right audience. Whether that is over broadcast, cable networks, through over-the-top video platforms (OTT) like YouTubeTV, Roku and Hulu, or emerging streaming digital video platforms that deliver video to internet connected devices like YouTube.

Radio + Audio Everywhere

Digital Amplification helps clients stay contextually relevant with consumers on the go through broadcast and streaming audio networks. Unlocking mobile and desktop advertising on networks like Spotify, iHeart Radio, Pandora and others creates a unique opportunity for voice, video and display on some of the most engaged content properties.

Programmatic Display

Digital Amplification optimizes real-time bidding strategies to win key placements that enable clients to show their ads to targets. Digital Amplification leverages data and insights to determine the optimal placement and bidding strategy to maximize outcomes by getting in front of the customer with the right creative in the right moment.

Digital Sponsorships + Native Walled Gardens

Beyond programmatic and display, Digital Amplification leverages long-term relationships with key digital properties to get brands in front of the consumers they desire. On digital properties, native advertising enables brand content to match the look, feel and function of the site where they are placed.

Out of Home (OOH)

By optimizing targeted out of home placements, Digital Amplification reinforces and supports other awareness efforts as consumers enter key moments of receptivity.  Whether it’s on the go, on the road, in a store or at key points of care, Digital Amplification can get your brand in front of the customer you want.

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