Media Management
Digital Amplification’s team of media experts optimize media investment by integrating media activity across all channels to connect with your buyers at key points on their journeys.
Consumer Behavior Moves on a Continuum From Awareness to Advocacy
Advertising needs to align and connect with the consumer at each point on their journey.
Media Management Areas of Expertise
Integrated media activity and investment should be aligned with the customer journey.
Awareness
Digital Amplification strategically leverages awareness channels to help businesses become part of the consideration set for their target audience(s). Our proprietary micro targeted approach integrates high potential audiences and key touch points across awareness channels to maximize results.
Preferred Channels:
Television/OTT + Streaming Digital Video, Radio + Audio Everywhere, Out of Home, Programmatic Display, Website
Research + Education
Digital Amplification tunes digital channels to help businesses present their products and services as solutions when the target audience begins looking for options to solve a problem. By focusing investment toward key touch-points, Digital Amplification helps brands appear at key moments as the target audience is researching their problem, seeking support and validating concerns, and evaluating potential solutions.
Preferred Channels:
Paid Search, SEO, Paid Social, Organic Social, Influencer Marketing, Website
Engagement + Purchase
Digital Amplification shifts the focus to convert customers as they move from interest to intent. By winning placements around the moment of consideration and purchase, our clients are able to increase conversion and win market share.
Preferred Channels:
Retail Shopping Apps, Shopping Ads, Paid Search, Paid Social, Remarketing
Loyalty + Advocacy
Elevate the relationship with satisfied customers to convert their enthusiasm into the kind of advocacy that can amplify a brand’s message in the digital environment. Creating advocates can increase retention of existing customers, generate content and build the trust and credibility that accelerates acquisition of new customers.
Preferred Channels:
Paid Social, Organic Social, Influencer Marketing, Content, Reviews, CRM
Consumer Behavior Moves on a Continuum From Awareness to Advocacy
Advertising needs to align and connect with the consumer at each point on their journey.
Media Management Areas of Expertise
Integrated media activity and investment should be aligned with the customer journey.
Awareness
Digital Amplification strategically leverages awareness channels to help businesses become part of the consideration set for their target audience(s). Our proprietary micro targeted approach integrates high potential audiences and key touch points across awareness channels to maximize results.
Preferred Channels:
Television/OTT + Streaming Digital Video, Radio + Audio Everywhere, Out of Home, Programmatic Display, Website
Research + Education
Digital Amplification tunes digital channels to help businesses present their products and services as solutions when the target audience begins looking for options to solve a problem. By focusing investment toward key touch-points, Digital Amplification helps brands appear at key moments as the target audience is researching their problem, seeking support and validating concerns, and evaluating potential solutions.
Preferred Channels:
Paid Search, SEO, Paid Social, Organic Social, Influencer Marketing, Website
Engagement + Purchase
Digital Amplification shifts the focus to convert customers as they move from interest to intent. By winning placements around the moment of consideration and purchase, our clients are able to increase conversion and win market share.
Preferred Channels:
Retail Shopping Apps, Shopping Ads, Paid Search, Paid Social, Remarketing
Loyalty + Advocacy
Elevate the relationship with satisfied customers to convert their enthusiasm into the kind of advocacy that can amplify a brand’s message in the digital environment. Creating advocates can increase retention of existing customers, generate content and build the trust and credibility that accelerates acquisition of new customers.
Preferred Channels:
Paid Social, Organic Social, Influencer Marketing, Content, Reviews, CRM
How We Help Clients Solve Problems
Integrated Media Planning and Channel Management
We unify elements of the media plan to connect with customers on their journey across all channels.
Investment Optimization
We improve the impact of marketing investments to maximize desired outcomes.
Growth and Expansion Opportunities
From quick-wins to strategic expansion, we help our clients identify opportunities for growth.