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Media Management 

Digital Amplification’s team of media experts optimize media investment by integrating media activity across all channels to connect with your buyers at key points on their journeys.

Consumer Behavior Moves on a Continuum From Awareness to Advocacy

Advertising needs to align and connect with the consumer at each point on their journey. 

The Awareness to Advocacy Cycle visualizes how the Digital Amplification Agency team aligns media activity and investment to the customer journey. There are four elements that move in a clockwise circular manner from Awareness to Research + Education, to Engagement + Purchase, lastly to Loyalty Advocacy.

Media Management Areas of Expertise

  Integrated media activity and investment should be aligned with the customer journey.

Icon of a target consumer at the moment of awareness. This icon aligns with the awareness phase, in which the Digital Amplification agency strategically leverages awareness channels to help businesses become part of the customer consideration set.

Awareness

Digital Amplification strategically leverages awareness channels to help businesses become part of the consideration set for their target audience(s). Our proprietary micro targeted approach integrates high potential audiences and key touch points across awareness channels to maximize results.

Preferred Channels:

Television/OTT + Streaming Digital Video, Radio + Audio Everywhere, Out of Home, Programmatic Display, Website

Icon of a computer screen as consumers are researching problems and educating themselves on solutions. This icon aligns with the Research + Education phase where the Digital Amplification agency helps businesses present their products and services as solutions to meet their target audiences’ needs.

Research + Education

Digital Amplification tunes digital channels to help businesses present their products and services as solutions when the target audience begins looking for options to solve a problem. By focusing investment toward key touch-points, Digital Amplification helps brands appear at key moments as the target audience is researching their problem, seeking support and validating concerns, and evaluating potential solutions.

Preferred Channels:

Paid Search, SEO, Paid Social, Organic Social, Influencer Marketing, Website

Icon of the consumers’ shopping cart. This icon aligns with the conversion phase of the journey where the Digital Amplification agency shifts the focus to convert customers as they move from interest to intent.

Engagement + Purchase

Digital Amplification shifts the focus to convert customers as they move from interest to intent. By winning placements around the moment of consideration and purchase, our clients are able to increase conversion and win market share.

Preferred Channels:

Retail Shopping Apps, Shopping Ads, Paid Search, Paid Social, Remarketing

The fourth pillar in Digital Amplification’s Awareness to Advocacy Cycle is Loyalty + Advocacy. A person holding a sign over their head with a giant heart exemplifies how the Loyalty + Advocacy Media pillar leverages programs to activate customers into passionate advocates for products and brands

Loyalty + Advocacy

Elevate the relationship with satisfied customers to convert their enthusiasm into the kind of advocacy that can amplify a brand’s message in the digital environment. Creating advocates can increase retention of existing customers, generate content and build the trust and credibility that accelerates acquisition of new customers.

Preferred Channels:

Paid Social, Organic Social, Influencer Marketing, Content, Reviews, CRM

Consumer Behavior Moves on a Continuum From Awareness to Advocacy

Advertising needs to align and connect with the consumer at each point on their journey. 

Last arrow in the media cycle, indicating the return to the start - awareness
The four pillars of the Awareness to Advocacy Cycle visualizes how the Digital Amplification Agency team integrates media activity and investment across Awareness to Research + Education, to Engagement + Purchase, and lastly to Loyalty + Advocacy. The Awareness Media pillar is exemplified as the profile of a person with expression lines radiating from the top of their head and a bullseye on their mind
The first arrow in the media cycle, indicating a shift from awareness to interest
The fourth pillar in Digital Amplification’s Awareness to Advocacy Cycle is Loyalty + Advocacy. A person holding a sign over their head with a giant heart exemplifies how the Loyalty + Advocacy Media pillar leverages programs to activate customers into passionate advocates for products and brands
The second pillar in Digital Amplification’s Awareness to Advocacy Cycle is Research + Education. The Research + Education Media pillar is visualized as a flatscreen computer monitor with text lines on the left side of the screen and an upward trending line chart on the right
The third arrow in the media cycle shows a shift to our final stage: advocacy
The third pillar in Digital Amplification’s Awareness to Advocacy Cycle is Engagement + Purchase. The Engagement + Purchase Media pillar uses a shopping cart full of goods to illustrate how these programs drive demand
Arrow indicating step 3 in media cycle

Media Management Areas of Expertise

  Integrated media activity and investment should be aligned with the customer journey.

Icon of a target consumer at the moment of awareness. This icon aligns with the awareness phase, in which the Digital Amplification agency strategically leverages awareness channels to help businesses become part of the customer consideration set.

Awareness

Digital Amplification strategically leverages awareness channels to help businesses become part of the consideration set for their target audience(s). Our proprietary micro targeted approach integrates high potential audiences and key touch points across awareness channels to maximize results.

Preferred Channels:

Television/OTT + Streaming Digital Video, Radio + Audio Everywhere, Out of Home, Programmatic Display, Website

Icon of a computer screen as consumers are researching problems and educating themselves on solutions. This icon aligns with the Research + Education phase where the Digital Amplification agency helps businesses present their products and services as solutions to meet their target audiences’ needs.

Research + Education

Digital Amplification tunes digital channels to help businesses present their products and services as solutions when the target audience begins looking for options to solve a problem. By focusing investment toward key touch-points, Digital Amplification helps brands appear at key moments as the target audience is researching their problem, seeking support and validating concerns, and evaluating potential solutions.

Preferred Channels:

Paid Search, SEO, Paid Social, Organic Social, Influencer Marketing, Website

Icon of the consumers’ shopping cart. This icon aligns with the conversion phase of the journey where the Digital Amplification agency shifts the focus to convert customers as they move from interest to intent.

Engagement + Purchase

Digital Amplification shifts the focus to convert customers as they move from interest to intent. By winning placements around the moment of consideration and purchase, our clients are able to increase conversion and win market share.

Preferred Channels:

Retail Shopping Apps, Shopping Ads, Paid Search, Paid Social, Remarketing

The fourth pillar in Digital Amplification’s Awareness to Advocacy Cycle is Loyalty + Advocacy. A person holding a sign over their head with a giant heart exemplifies how the Loyalty + Advocacy Media pillar leverages programs to activate customers into passionate advocates for products and brands

Loyalty + Advocacy

Elevate the relationship with satisfied customers to convert their enthusiasm into the kind of advocacy that can amplify a brand’s message in the digital environment. Creating advocates can increase retention of existing customers, generate content and build the trust and credibility that accelerates acquisition of new customers.

Preferred Channels:

Paid Social, Organic Social, Influencer Marketing, Content, Reviews, CRM

How We Help Clients Solve Problems

Integrated Media Planning and Channel Management

We unify elements of the media plan to connect with customers on their journey across all channels.

Investment Optimization

We improve the impact of marketing investments to maximize desired outcomes.  

Growth and Expansion Opportunities

From quick-wins to strategic expansion, we help our clients identify opportunities for growth.

Interested?

Let’s Chat!