How Content Lives Across Multiple Channels

by Digital Amplification | Apr 4, 2024 | Trending Takes & Fun Facts

Back to Insights Adapting and Thriving in a Multi-Channel World  Consumers today navigate a complex landscape of touchpoints. They flit between the digital ecosystem, and physical stores, seeking information and engaging with brands in diverse ways. To truly connect...

Why Keyword Research is the Foundation of Your SEO Strategy

by Digital Amplification | Mar 12, 2024 | Search Engine Optimization, Trending Takes & Fun Facts

Back to Insights Decoding Search Intent  Stuck in SEO purgatory? Keyword research holds the key. Within digital marketing, one fundamental truth remains constant: content is king. But creating exceptional content is only half the battle. You need to ensure your...

Building Content That Captivates in Retail Media Networks

by Digital Amplification | Mar 6, 2024 | Retail Media Networks, Trending Takes & Fun Facts

Back to Insights Standing Out From the Scroll  Retail media networks (RMNs) are like the bustling marketplace of the digital world, packed with vendors hawking their wares. But amidst the clutter of ads and promotions, how does your brand’s voice rise above? The...

Social Media Amplification Strategy

by Digital Amplification | Feb 20, 2024 | Social Media Marketing, Trending Takes & Fun Facts

Back to Insights Building a Social Strategy that Ignites Engagement  In the ever-evolving landscape of social media, content creators and brands face a constant struggle: breaking through the noise. With algorithms prioritizing established names and paid promotions,...

Digital Amplification Explained

by Digital Amplification | Feb 5, 2024 | Trending Takes & Fun Facts

Back to Insights Explaining Digital Amplification  Digital amplification is all about using data and insights to create an impactful and effective marketing plan. It covers topics including social amplification, which simply means putting money behind content...

Why Good Ad Targeting Matters

by Digital Amplification | Dec 11, 2023 | Trending Takes & Fun Facts

Back to Insights The Importance of Good Ad Targeting In the frenetic digital world we inhabit today, advertising surrounds us at every click, scroll and swipe. From flashy banners to sponsored posts, we’re inundated with marketing messages vying for our...