The Value of Testing Ad Creative, Part 1

by Digital Amplification | Jul 7, 2022 | Trending Takes & Fun Facts

Back to Insights The Value of Testing Ad Creative, Part 1 Testing ad creative is the process of learning what message rises above and motivates your target audience in a sea of ad noise.  When looking to deliver higher engagement for our own clients, creative testing...

Can Your Agency Drive Growth During an Economic Storm?

by Digital Amplification | Jun 8, 2022 | Trending Takes & Fun Facts

Back to Insights Can Your Agency Drive Growth During an Economic Storm? We are all seeing the headlines about the job market, wages, prices, inflation, supply chains and the impact of war.   Plus, if you are like most people you are also feeling “the pinch” when...

Activate your customers to create advocates

by Digital Amplification | Feb 17, 2022 | Trending Takes & Fun Facts

Back to Insights Activate your customers to create advocates Once a consumer has embraced your brand (purchases a product or service), it’s important to nurture that relationship and activate their brand enthusiasm in the digital environment.  Engaging existing...

Connect With Consumers When They Are Seeking Solutions

by Digital Amplification | Jan 18, 2022 | Trending Takes & Fun Facts

Back to Insights Connect With Consumers When They Are Seeking Solutions Consumers in this phase of the buying journey are aware of the many and most popular brands in their consideration set. They are seeking additional information about products from these brands,...

Awareness Marketing; When You Know Better, You Do Better

by Digital Amplification | Jan 12, 2022 | Trending Takes & Fun Facts

Back to Insights Awareness Marketing; When You Know Better, You Do Better Awareness advertising is focused on Branding, Informing and Persuading. Its goal is to connect with consumers and get them to become acquainted with a particular brand, product or service....