True Lemon:
Accelerating Demand

Accelerating demand for a growth phase CPG with clean ingredient drink mixes sold in 45,000+ stores in the US.

How we did it.

Deployed a data-driven and highly targeted investment strategy as part of Digital Amplification’s media, creative and branding AOR relationship.

Identified the key factors that drove target engagement and consumption to pinpoint brand growth opportunity to the zip code level, enabling media to be focused in a manner that generated demand around their distribution footprint.

This approach enabled True Lemon to target media investment, maximize share of voice in high potential markets across all media channels and to compete with global CPG’s and category captains that had significantly more marketing resources at their disposal.

Integration of media activities at a market level.

Enabling True Lemon to generate a higher share of voice in key markets, to the right target audience vs. their global competitors using a broad scale impressions and awareness-based approach.

Results that move the needle.

120M video views

98% reduction in the cost of acquisition

1.5M customers acquired 

33% growth in US market share

+2X top-line growth